Area Sales Representative – North West

About the role

BIC World is looking for an energetic Area Sales Representative to drive sales, distribution and in‑market execution across the North West territory in Nigeria. You will build strong customer relationships, identify growth opportunities and ensure BIC’s FMCG products reach the right outlets.

Key responsibilities

• Generate sales orders and guarantee product delivery within the assigned area.
• Redistribute BIC (Lucky Stationery Nigeria) products efficiently across relevant retail outlets.
• Review performance regularly with regional managers and customers against agreed targets.
• Develop and implement a coverage plan for the territory, seeking new sales opportunities.
• Execute Sales Force Automation (SFA) projects and promotional activities, including POSM deployment.
• Monitor key performance indicators such as sales volume, outlet coverage, order frequency, cash collection and shelf visibility.

Required profile

• 3–5 years of FMCG sales or business development experience.
• Result‑oriented with strong negotiation and persuasion abilities.
• Analytical, well‑organized and capable of working under pressure.
• Self‑starter who can build relationships with internal and external stakeholders.
• Passionate about achieving personal and company objectives.

Required skills

• Proficiency with Sales Force Automation (SFA) tools.