Sports Marketing and Sponsorship Lead

About the role

The Sports Marketing and Sponsorship Lead will shape and execute the company’s sponsorship and partnership strategy, driving revenue and brand visibility across sports, entertainment and event platforms. Reporting to senior leadership, this role combines strategic planning, commercial negotiation and cross‑functional collaboration to deliver measurable business outcomes.

Key responsibilities

• Develop and implement a comprehensive sponsorship strategy aligned with business objectives.
• Identify, negotiate and secure sponsorship agreements with corporate brands, agencies and strategic partners.
• Create customized sponsorship packages that maximise partner value and revenue.
• Lead contract negotiations and ensure agreements deliver measurable returns.
• Set annual sponsorship revenue targets and drive initiatives to exceed them.
• Oversee multi‑channel marketing campaigns (digital, social, traditional and experiential) to boost brand awareness and audience engagement.
• Monitor market trends, consumer behaviour and competitor activity to uncover growth opportunities.
• Collaborate with event, content and production teams to develop monetisable assets.
• Prepare commercial forecasts, budgets and performance reports for executive leadership.
• Represent the company at industry events, meetings and corporate engagements.
• Maintain strong relationships with existing partners to ensure renewal and expansion.
• Provide leadership to Sponsorship, Partnerships and Marketing teams, setting KPIs and mentoring staff.

Required profile

• Minimum 5 years of experience in sports marketing, sponsorship or related commercial roles.
• Proven track record of securing high‑value sponsorship deals and achieving revenue targets.
• Strong negotiation, relationship‑building and stakeholder management skills.
• Experience leading cross‑functional teams and managing large‑scale marketing campaigns.
• Excellent analytical ability to interpret market data and inform strategic decisions.

Required skills