Senior Social Media Manager

About the role

Essential.NG is looking for a Senior Social Media Manager to lead the strategy and execution of social‑media initiatives across its portfolio of applications and brands. You will shape content calendars, drive community growth, and ensure our online presence aligns with product launches and business goals.

Key responsibilities

• Develop and execute comprehensive social‑media strategies for multiple brands.
• Create and maintain content calendars tied to product launches, campaigns, events, and business objectives.
• Define audience‑specific content approaches to boost acquisition, engagement, retention, and community expansion.
• Monitor competitor activity and uncover opportunities for differentiation.
• Manage and grow presence on platforms such as Instagram, Facebook, TikTok, X, LinkedIn, YouTube, and Threads.

Required profile

• Minimum of 3 years of relevant experience.
• At least SSCE level education.
• Strong knowledge of major social‑media platforms.
• Excellent writing and communication abilities.
• Deep understanding of Nigerian online culture and digital audiences.
• Proven skills in content planning and storytelling.

Required skills

• Instagram
• Facebook
• TikTok
• X (formerly Twitter)
• LinkedIn
• YouTube
• Threads