Product Marketing Specialist

About the role

We are looking for a Product Marketing Specialist to drive B2B enterprise positioning and accelerate the adoption of our digital transformation solutions. You will work closely with sales, product, and marketing teams to create compelling messaging and enable revenue growth.

Key responsibilities

• Communicate complex digital transformation concepts to non‑technical executive buyers.
• Develop high‑converting collateral such as pitch decks, whitepapers, and customer case studies.
• Lead multi‑channel go‑to‑market campaigns for new product offerings and track conversions in the CRM.
• Collaborate with product management to feed customer feedback and usage data into the product roadmap.
• Craft positioning frameworks that highlight how our products solve legacy technology bottlenecks and automate workflows.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 2‑3+ years of product marketing experience, preferably launching software products and running B2B engagement campaigns.
• Strong portfolio showcasing technical writing, B2B sales decks, and user‑onboarding materials.
• Excellent written and verbal communication skills for diverse audiences.
• Proficiency with marketing analytics and performance measurement tools.

Required skills