Digital Marketing Manager

About the role

The Digital Marketing Manager will lead Primote Africa’s online and offline marketing initiatives, driving brand visibility and revenue growth in the Nigerian market. Reporting to senior leadership, you will shape strategy, manage campaigns, and nurture key client relationships.

Key responsibilities

• Develop and execute a comprehensive business and sales strategy to meet revenue targets and expand market share.
• Conduct market research, monitor industry trends, and identify new business opportunities.
• Design integrated media plans that combine digital and traditional channels, targeting furniture makers and industry influencers.
• Oversee end‑to‑end campaign execution, including budgeting, media buying, and performance optimization.
• Collaborate with sales, engineering, and creative teams to ensure consistent brand messaging across all assets.
• Track key performance indicators, analyze results, and provide actionable insights for continuous improvement.

Required profile

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum five years of experience in digital marketing, media planning, or sales strategy.
• Proven track record of managing large‑scale campaigns and achieving revenue growth.
• Strong analytical mindset with ability to interpret data and adjust tactics.
• Excellent communication and stakeholder management skills.

Required skills