Content Strategist, Producer & Production Lead

About the role

The Content Strategist, Producer & Production Lead will drive the end‑to‑end content ecosystem for Cogent Properties Limited. You will translate audience insights into compelling video and social media assets, manage the in‑house videography team, and ensure flawless delivery across YouTube, Instagram, TikTok, Facebook and X.

Key responsibilities

• Mine weekly audience comments, questions and platform analytics to create data‑driven content briefs.
• Produce Instagram carousels, captions and repurposed assets using AI‑backed tools.
• Write concise topic briefs for on‑camera videos, outlining angle, evidence and hook.
• Lead three videographers: schedule shoots, define shot lists, oversee b‑roll and ensure high‑quality footage.
• Own the edit pipeline: brief editors, review cuts, approve final edits before publishing.
• Maintain a synchronized content calendar for YouTube, Instagram, TikTok, Facebook and X with a 24‑hour lock‑in policy.
• Develop community comment strategies, routing replies and feeding insights back into content planning.

Required profile

• Mid‑level professional with at least 36 months of experience in content strategy and video production.
• Strong analytical mindset to translate audience data into actionable content plans.
• Proven leadership experience managing a small videography team.
• Ability to oversee end‑to‑end production workflows and maintain organized file pipelines.

Required skills

• AI‑powered content creation tools
• Instagram carousel creation
• YouTube video production
• TikTok content formats
• Facebook and X (formerly Twitter) community management
• Video editing and post‑production