Channel Manager

About the role

Monster Energy is seeking a Channel Manager – Wholesale to own and drive its national wholesale strategy across Nigeria. This senior commercial role will shape distribution, build strategic partnerships with major wholesalers and stockists, and act as the commercial bridge between Monster, its bottling partner and the wholesale channel.

Key responsibilities

• Develop and execute Monster Energy’s national wholesale strategy for Nigeria.
• Build and maintain long‑term relationships with major wholesalers, stockists and the bottling partner.
• Identify new wholesale opportunities to increase distribution reach and market share.
• Design commercial plans, loyalty initiatives and route‑to‑market improvements.
• Use sales and performance data to spot growth opportunities and optimise channel performance.
• Ensure consistent product availability, visibility and growth throughout the wholesale network.

Required profile

• Minimum 8 years (96 months) of experience managing national wholesale or key account customers in FMCG.
• Previous roles such as National Key Account Manager, Channel Manager, Route‑to‑Market Manager or Commercial Manager.
• Proven ability to influence senior decision‑makers and develop long‑term commercial partnerships.
• Strong commercial acumen with a track record of delivering growth on a national scale.

Required skills