Webflow Specialist – Build & Optimize Local Service Websites

About the role

We are seeking a Webflow Specialist to build, maintain and optimise websites for local home‑service businesses. The role focuses on hands‑on Webflow development combined with on‑page SEO implementation to ensure fast, clean, and search‑friendly sites.

Key responsibilities

• Design and launch new client sites in Webflow using proven layouts tailored for local service markets.
• Update and enhance existing sites – add pages, edit content, replace images, and apply design changes.
• Create responsive, mobile‑optimized pages that load quickly and convert visitors into leads.
• Implement custom interactions, animations, and Webflow CMS collections where needed.
• Apply on‑page SEO best practices: title tags, meta descriptions, header hierarchy, alt text, URL structure, canonical tags, and sitemap settings.
• Configure and verify Google Search Console, monitor indexing, and ensure Core Web Vitals compliance.
• Develop location‑specific landing pages, maintain NAP consistency, and support local‑search visibility.
• Perform quality checks across devices and browsers, flag broken links or performance issues, and keep content up‑to‑date.

Required profile

• Proven experience building websites in Webflow for small‑to‑medium businesses.
• Solid understanding of on‑page SEO and ability to implement it directly within Webflow.
• Attention to detail and commitment to delivering fast, error‑free pages.
• Ability to work independently and collaborate with marketing teams.

Required skills

• Webflow
• HTML & CSS
• JavaScript (for interactions)
• Responsive design
• On‑page SEO
• Google Search Console
• Core Web Vitals optimisation
• Schema markup
• Webflow CMS