Social Media Marketing Specialist

About the role

We are looking for a dynamic Social Media Marketing Specialist to drive our brand presence across TikTok, Facebook, LinkedIn and other B2B platforms. You will create compelling short-form videos that showcase our factory, manufacturing processes and product advantages, turning online interest into qualified leads for our international sales team.

Key responsibilities

• Develop and execute organic and paid social media strategies targeting global electrical and hardware markets.
• Create, shoot, edit and publish short videos highlighting production, product features and customer case studies.
• Generate and nurture leads through social channels, directing prospects to WhatsApp for further engagement.
• Monitor performance metrics, analyse data and optimise content to improve conversion rates.
• Research market trends, competitor activity and customer needs in the global B2B arena.

Required profile

• Entry-level to 2 years of experience in social media or digital marketing.
• Strong English communication skills and ability to work independently.
• Interest in overseas B2B marketing and lead generation.

Required skills

• Proficiency with TikTok, Facebook and LinkedIn platforms.
• Video shooting and editing capabilities.
• Content planning for short-form video formats.

What we offer

• Competitive monthly salary (NGN 600,000‑900,000) with performance-based bonuses.
• Opportunity to work with an international market team and directly impact global customer acquisition.
• Growth potential in a fast-moving manufacturing environment.