Social Media Manager

About the role

The Social Media Manager will oversee the online presence of Kemstin Resource Limited and its associated brands, Thryvelog and EggDropper. Working on a contract basis, you will create and execute monthly content plans that drive engagement, generate leads, and support overall business objectives.

Key responsibilities

• Manage and grow social media accounts across Instagram, Facebook, LinkedIn, and TikTok for three brands.
• Develop and implement monthly content calendars, write engaging captions, and schedule posts.
• Design basic graphics using Canva or similar tools.
• Respond promptly to comments, enquiries, and direct messages.
• Promote products and services to generate qualified leads and increase sales.
• Monitor performance metrics, prepare weekly reports, and recommend optimisation strategies.
• Identify marketing trends and propose creative campaign ideas.
• Collaborate with the business owner on marketing initiatives and other related duties.

Required profile

• Minimum OND in Marketing, Mass Communication, Business Administration, English, or related field.
• 1–2 years of experience managing social media for a business or brand.
• Strong written and verbal communication with good copywriting ability.
• Ability to work independently with minimal supervision.
• Organisational and time‑management skills.

Required skills

• Proficiency with Instagram, Facebook, LinkedIn, and TikTok.
• Experience using Canva for graphic creation.
• Familiarity with Meta Business Suite or similar scheduling tools.
• Basic knowledge of digital marketing, branding, and lead generation.
• Experience running paid social media advertisements (advantageous).