Social Media Manager - Automotive & Car Financing

About the role

A leading automotive and car financing company specialising in luxury vehicle sales, dealership services and vehicle financing is looking for a creative, commercially minded Social Media & Digital Marketing Specialist. The role manages and grows the company's digital presence, turning social media engagement into qualified enquiries and vehicle sales leads. It is not just content creation: the candidate must use social media as a customer acquisition and revenue-generating channel.

Key responsibilities

• Manage the company's presence on Instagram, Facebook, TikTok and other relevant platforms
• Develop and run weekly and monthly social media strategies focused on brand awareness, engagement, lead generation and sales
• Create captions, posts, Stories, Reels, videos and other content about vehicle inventory, financing options, promotions and campaigns
• Work with videographers, content creators and designers to produce high-quality content
• Respond promptly to comments, DMs and enquiries, engage prospects, qualify leads and direct them to suitable vehicles or financing options
• Run sales-focused campaigns and promote vehicles, financing solutions and special offers
• Collaborate with the sales team so leads are followed up and converted
• Monitor analytics (reach, engagement, enquiries, leads, conversions) and use the data to improve strategy
• Support paid social media advertising and optimise campaigns for lead generation
• Grow the audience organically and maintain a consistent, premium brand image
• Track and report leads generated through social media and their contribution to sales

Required profile

• 2-4 years of experience in social media management, digital marketing, content marketing or a related role
• Minimum of an HND
• Strong sales orientation with the ability to persuade, upsell and cross-sell
• Ability to work independently, meet deadlines and take ownership of digital performance
• Advantage: experience in automotive, car sales, car financing, luxury products or financial services

Required skills

• Strong knowledge of Instagram, Facebook, TikTok and other major platforms
• Good understanding of social media analytics and performance metrics
• Knowledge of Meta Ads and other paid social advertising platforms is an advantage

What we offer

• Monthly salary of N200,000 - N300,000 net plus commission
• Hybrid work arrangement
• Performance-based earning opportunities
• Opportunity to work in the growing automotive and vehicle financing industry