SEO, Marketing Automation & Ads Specialist

About the role

SalesRuby is seeking a results‑driven SEO, Marketing Automation and Ads Expert to join its Lagos office. The role combines organic search optimisation, automated lead‑nurture workflows and paid media management to support the company’s B2B sales engine.

Key responsibilities

• Develop and execute SEO strategies, including keyword research, on‑page optimisation and ethical link‑building.
• Conduct comprehensive SEO audits and implement technical and content recommendations.
• Design, implement and optimise marketing automation workflows and audience segmentation using platforms such as HubSpot or Mailchimp.
• Manage paid advertising campaigns across search, display and social channels, aligning budgets and KPIs with sales objectives.
• Monitor web analytics, generate performance reports and provide data‑driven recommendations for continuous improvement.
• Collaborate closely with sales, content and design teams to ensure cohesive campaign execution.

Required profile

• Proven track record of improving organic rankings and traffic in a B2B environment.
• Experience with SEO audits, technical SEO and sustainable link‑building practices.
• Hands‑on experience with marketing automation tools and CRM systems.
• Demonstrated ability to manage and optimise paid media campaigns.
• Relevant tertiary education in Marketing, Business or Communications; professional certifications in SEO or digital marketing are a plus.

Required skills

• Keyword Research
• On‑Page SEO
• SEO Audits
• Link Building
• Google Analytics
• Google Search Console
• HubSpot or Mailchimp
• CRM platforms
• Search, Display and Social Media Advertising

What we offer

• Hybrid work model (3 days onsite, 2 days remote) in Lagos.
• Competitive monthly compensation up to NGN 400,000 (NGN 220,000 base + performance component).
• Opportunity to work in a fast‑evolving sales technology environment with measurable impact.