Senior Director, Customer Development & Digital Commerce

About the role

The Senior Director, Customer Development & Digital Commerce leads the integration of customer development, digital commerce and system‑wide execution to drive sustainable volume, value and market‑share growth across the franchise.

Key responsibilities

• Define and execute a franchise‑wide customer development strategy across Modern Trade, E‑Commerce, Q‑Commerce, QSR, On‑Premise, O2O and Travel channels.
• Deliver profitable volume, value and share growth aligned to annual and long‑range business plans.
• Lead an integrated digital commerce and digital business strategy embedded in commercial planning.
• Accelerate B2B, e‑commerce and digital execution models across customers and bottlers.
• Navigate and align a 30+ bottler ecosystem to ensure execution excellence and system collaboration.
• Develop strategic, value‑creating customer and enterprise digital partnerships.
• Lead, coach and develop a high‑performing senior team and act as a capability multiplier across franchise teams.

Required profile

• 15+ years of progressive leadership experience in FMCG or consumer‑goods environments.
• Deep expertise in customer development, commercial strategy, digital commerce or operations.
• Proven success delivering results in complex, multi‑market and multi‑partner systems.
• Strong people leadership, executive influence and change‑leadership capability.

Required skills

• Customer Relationship Management (CRM)