Sales Manager – Lead Team & Drive Growth

About the role

The Sales Manager will lead a dedicated sales team, develop territory‑specific strategies and ensure the achievement of sales targets. This role combines people leadership with hands‑on market analysis and client relationship management.

Key responsibilities

• Coach, mentor and motivate the sales team to meet individual and collective quotas.
• Design and execute a territory‑specific sales plan aligned with the commercial strategy.
• Set clear sales objectives, create quotas and monitor performance against KPIs.
• Analyse market trends and competitor activity to uncover new business opportunities.
• Develop tailored sales materials and presentations for distinct customer segments.
• Build and maintain strong relationships with existing and prospective clients.
• Acquire new key accounts across designated industry verticals and grow existing accounts through cross‑selling.
• Identify performance gaps and implement initiatives to improve conversion rates and team efficiency.
• Support talent development, training and reporting of sales metrics to the Commercial Manager.
• Ensure compliance with company sales policies and procedures.

Required profile

• Bachelor’s degree in Business or a related field.
• Minimum 7 years of sales experience, preferably in a related industry.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook).
• Experience with a CRM system is a plus.
• Demonstrated leadership behaviours such as team building, execution, external focus and growth mindset.

Required skills

• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Outlook
• CRM (experience with any CRM platform)