Sales Manager – Government & Institutional Accounts

About the role

We are seeking a dynamic Sales Manager to lead our government and institutional business development in Nigeria. The role focuses on identifying, pursuing and closing sales opportunities with ministries, agencies, universities, hospitals and NGOs. You will coordinate tender processes and build lasting relationships with key decision‑makers.

Key responsibilities

• Identify and pursue sales opportunities with government ministries, agencies, state‑owned enterprises, universities, hospitals, NGOs and other institutional clients.
• Prepare, coordinate and submit competitive bids and proposals in line with public and institutional procurement processes.
• Build and maintain strong relationships with procurement officers, directors and key decision‑makers in target organisations.
• Collaborate with technical, finance, legal and operations teams to ensure proposals are compliant, feasible and competitive.
• Maintain accurate sales pipeline records, forecasts and provide regular performance updates to management.
• Meet and exceed monthly and quarterly sales targets for government and institutional accounts.
• Monitor budgets, policy changes and upcoming projects to identify new business opportunities.

Required profile

• Bachelor’s degree in Business, Marketing, Public Administration or a related field (MBA preferred).
• Minimum 5 years of experience in B2G, B2I or B2B sales, preferably handling government or institutional accounts.
• Proven track record of winning tenders and managing large accounts.
• Strong understanding of procurement processes for government and institutional buyers.
• Excellent negotiation, presentation and communication abilities.
• High integrity with solid knowledge of compliance and ethical standards.
• Strategic thinker capable of converting opportunities into contracts.
• Target‑driven, self‑motivated and able to work effectively in regulated environments.

Required skills

• Microsoft Office Suite
• CRM tools
• E‑procurement portals