Sales Manager – FMCG (Lagos)

About the role

Our client, a fast‑growing alcoholic beverage company in Lekki, is looking for a results‑driven Sales Manager with deep FMCG experience. You will own revenue generation, lead a field sales team and open new distribution channels across Lagos and beyond.

Key responsibilities

• Drive sales performance across modern trade, general trade and on‑trade channels.
• Lead, coach and develop a team of sales representatives and territory managers.
• Build and maintain strong relationships with distributors, retailers and key accounts.
• Design and execute territory sales plans to achieve monthly and quarterly targets.
• Monitor competitor activity, identify market opportunities and report insights to senior leadership.
• Collaborate with marketing on activations, promotions and trade campaigns.

Required profile

• 6–8 years of sales experience, at least 3 years in FMCG.
• Proven track record of meeting or exceeding sales targets.
• Experience managing a field sales team.
• Strong knowledge of Lagos trade routes, distributor networks and retail landscape.
• Degree in Business, Marketing or a related field.

Required skills