Sales Manager - Electric Forklifts

About the role

A globally recognized equipment manufacturer is looking for an experienced Sales Manager for electric forklifts to expand its business across key industrial sectors in Nigeria. You will lead commercial efforts, build strategic B2B relationships and capture demand for sustainable electric material handling solutions in warehousing, manufacturing, logistics and FMCG.

Key responsibilities

• Plan and execute sales initiatives to meet and exceed revenue targets for electric forklifts and related material handling equipment.
• Prospect, engage and close sales with major enterprise accounts, corporate logistics providers, manufacturing hubs and FMCG plants.
• Conduct client site assessments and recommend tailored electric fleet solutions.
• Analyze industry trends, competitor activity and customer feedback to adapt commercial strategy.
• Manage the full sales cycle, from lead generation and technical presentations to contract execution and account onboarding.
• Work with after-sales, technical service and logistics teams to ensure equipment delivery and customer retention.

Required profile

• 5+ years of sales experience in heavy machinery, material handling equipment, industrial vehicles or capital equipment; direct experience selling electric or diesel forklifts strongly preferred.
• Existing network of industrial, warehousing, supply chain and manufacturing clients across Nigeria.
• Bachelor's degree in Mechanical or Electrical Engineering, Marketing, Business Administration or a related field.
• Willingness to travel regionally for client consultations and site visits.

Required skills

• Strong understanding of forklift specifications, fleet operational costs (TCO) and electric vehicle battery and charging infrastructure.
• Negotiation, presentation, key account management and pipeline forecasting.

What we offer

• Competitive base salary with sales performance incentives and commissions.
• Career growth within a globally recognized equipment manufacturer.
• Comprehensive corporate benefits package.