Sales Manager - Displays & IT Hardware

About the role

An IT distributor operating across Africa and the Middle East is looking for a Sales Manager for its Displays & IT Hardware business. The role drives business development, grows revenue and strengthens relationships with corporate customers, resellers and channel partners.

Key responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify new business opportunities across corporate, enterprise, government, education and SME sectors.
• Drive the full sales cycle, from lead generation and prospecting to negotiation and closing.
• Sell monitors, professional displays, enterprise displays, interactive displays, digital signage and related IT hardware.
• Build and maintain relationships with corporate customers, resellers, dealers, distributors and system integrators.
• Spot opportunities for bulk hardware deployments, equipment upgrades and corporate refresh projects.
• Monitor competitors' products, pricing and market trends.
• Prepare quotations, commercial proposals and tender submissions.
• Manage key accounts, maintain sales forecasts and report performance regularly.
• Pursue cross-selling and upselling opportunities and retain customers.

Required profile

• Minimum 5 years of proven B2B sales experience in IT hardware, monitors, displays or related technology products.
• Demonstrable experience selling monitors and display products; experience with Lenovo and/or Samsung is highly preferred.
• Experience with brands such as HP, Dell, LG, Philips, ASUS, Acer, ViewSonic or BenQ is an advantage.
• Proven ability to meet or exceed sales targets.
• Existing relationships with corporate customers, resellers, dealers and system integrators.
• Experience in channel sales, distributor management, enterprise sales or project and tender sales.

Required skills

• Business development, lead generation and account management.
• B2B and enterprise sales, channel and reseller management.
• Negotiation, closing and sales forecasting and pipeline management.
• Competitive analysis and customer relationship management.

What we offer

• Competitive salary and performance-based commission.
• Vendor training and product certification opportunities.
• Career growth and professional development.
• Access to enterprise customers and strategic business opportunities.