Retail Execution Specialist - POSM & Merchandising

About the role

Beiersdorf Nivea Consumer Products Nigeria Limited is looking for a retail execution professional in Lagos to drive in-store execution excellence across availability, visibility, merchandising, planogram compliance, POSM deployment and shopper experience. The role works with Sales, Marketing, Category, SCM and Field Operations to deliver commercial objectives.

Key responsibilities

• Own the Perfect Store and retail execution strategy across channels, setting standards for availability, visibility, merchandising, shelving, planograms, secondary placements and POSM.
• Translate commercial priorities into execution plans for field teams and agencies, and drive compliance through audits, scorecards, KPI tracking and corrective actions.
• Develop POSM and visibility strategies, manage their deployment, compliance, effectiveness and ROI, and oversee asset tracking, maintenance, replacement and governance.
• Manage merchandising agencies and execution partners, define KPIs and scorecards, run performance reviews and coaching programmes.
• Own execution KPIs such as Perfect Store, audits, Trax, visibility and productivity, build dashboards and report on results by customer, channel, territory and agency.
• Lead in-store execution of campaigns, promotions, activations and launches, and deliver distribution and visibility targets for new product launches.

Required profile

• BCom degree or equivalent.
• 3-5 years of experience managing POSM, merchandising assets, visibility programs and retail execution.
• Experience in POSM planning, procurement, inventory control, distribution and tracking.
• FMCG or consumer goods experience with route-to-market and retail operations.
• Experience managing activations, visibility programs, budgets and asset governance.

Required skills

• Planning, execution and project management.
• POS planning, procurement, inventory control and distribution.
• Strong analytical and problem-solving ability.
• Stakeholder management across Sales, Marketing, Procurement, Supply Chain, Finance and agencies.