Regional Sales Manager (FMCG)

About the role

The Regional Sales Manager will lead sales and distribution strategy across multiple Nigerian regions, covering both urban and rural markets. The role focuses on driving growth, managing distributor relationships and ensuring revenue targets are achieved.

Key responsibilities

• Develop and execute monthly regional sales plans to meet volume and availability targets.
• Lead and coach the regional sales team, setting KPIs and monitoring performance daily.
• Maintain strong relationships with top wholesalers, conducting regular visits and market intelligence gathering.
• Prepare market intelligence reports on competition, pricing, and unauthorized products for head office.
• Identify new business opportunities, monitor market trends and manage trade‑marketing initiatives.
• Handle government regulatory matters to avoid operational issues.

Required profile

• Bachelor’s degree in Business, Marketing or related field.
• Minimum 5 years of sales management experience, preferably in FMCG.
• Strong leadership, communication and negotiation abilities.
• Willingness to travel extensively within the assigned region.

Required skills

• Leadership and people management.
• Analytical and market analysis skills.