Product Marketing and Advertising Executive

About the role

Generative CAD is looking for a highly analytical and results‑driven Product Marketing and Advertising Executive to own both organic growth (content, community, SEO) and paid acquisition across Meta, Google, Bing, LinkedIn, email and B2B list platforms. Based on‑site in Ogba, you will shape audience strategies that drive hardware sales, software subscriptions, training enrollments and professional services.

Key responsibilities

• Develop and execute integrated marketing campaigns that combine digital and traditional channels.
• Conduct market research, define target segments and craft compelling value propositions for 3D printers, CAD/CAM/CAE tools and related services.
• Manage content creation, advertising copy, sales collateral and product launch materials.
• Track, analyze and report on performance metrics, ROAS and SEO results.
• Collaborate with sales, engineering and training teams to ensure consistent messaging.
• Organise events, workshops and lead‑generation activities.
• A/B‑test creative assets, landing pages and maintain pixel/CAPI infrastructure.

Required profile

• Strong analytical mindset with a focus on revenue generation.
• Proven experience in performance marketing and demand generation.
• Excellent communication and stakeholder‑management skills.

Required skills

• SEO
• Meta Ads (Facebook/Instagram)
• Google Ads
• Bing Ads
• LinkedIn Ads
• Email marketing
• B2B list platform management
• A/B testing
• Pixel/CAPI implementation
• SolidWorks
• Autodesk
• Flashforge
• Voltera