Performance Marketing Specialist

About the role

We are looking for a Performance Marketing Specialist to own and optimise paid acquisition campaigns across Google and Meta platforms. You will work closely with our sales and product teams to drive high‑quality leads and revenue growth.

Key responsibilities

• Design, launch and daily optimise campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads.
• Develop naming conventions, ad‑group segmentation, match‑type strategies and negative‑keyword architectures.
• Set bidding strategies, budget pacing and day‑parting to meet CPA and ROAS targets.
• Run structured creative and copy tests with statistical rigour.
• Build and manage custom, look‑alike and remarketing audiences.
• Own end‑to‑end conversion tracking using GA4, Google Tag Manager, Meta Pixel, Conversions API and offline imports.
• Diagnose and resolve tracking discrepancies across ad platforms, analytics and CRM.
• Plan, write and iterate landing pages, conduct A/B and multivariate tests, and use heat‑mapping tools to improve conversion.
• Configure sending domains (SPF, DKIM, DMARC), build prospect lists and run cold‑email sequences.
• Create dashboards reporting spend, CPA, ROAS, pipeline and channel contribution, providing actionable insights.
• Conduct SEO keyword and gap research using Ahrefs or SEMrush and ensure paid and organic strategies align.

Required profile

• 3–5 years of hands‑on paid media experience with a verifiable portfolio.
• Demonstrated ability to state monthly ad spend managed and the CPA/ROAS improvements achieved.
• Mid‑level professional able to work independently and collaborate with cross‑functional teams.

Required skills

• Google Ads (Search, Performance Max, Display, YouTube)
• Meta Ads (campaign structure, audience building)
• Google Analytics 4 and Google Tag Manager
• Meta Pixel and Conversions API
• Heat‑mapping and session‑recording tools
• SEO tools: Ahrefs, SEMrush
• Email authentication: SPF, DKIM, DMARC