Online Branding Team Lead – Senior Social Media Manager

About the role

FMR Agency is seeking a strategic Online Branding Team Lead to drive brand visibility and audience engagement for a dynamic betting and lottery organization. The role combines creative storytelling with data‑driven insights to strengthen the company’s digital presence and achieve measurable business outcomes.

Key responsibilities

• Lead, supervise, and manage the Social Media Team to deliver high‑quality content and campaigns.
• Develop and implement comprehensive social media and online branding strategies aligned with business objectives.
• Maintain brand voice, messaging, and consistency across all digital platforms.
• Drive audience growth, engagement, and community development through innovative campaigns.
• Analyze performance metrics to identify improvement opportunities.
• Oversee content planning, calendars, and multi‑channel campaign execution.
• Manage paid social campaigns, influencer partnerships, and community initiatives.
• Monitor industry trends, competitor activities, and emerging platforms.
• Collaborate with marketing, design, content, and product teams for cohesive brand communication.
• Support brand reputation management and respond to online engagement challenges.
• Provide regular performance reports and strategic recommendations to leadership.

Required profile

• Minimum HND or Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• 3–5 years proven experience managing social media and online branding for established brands.
• Demonstrated success in increasing brand visibility and audience engagement.
• Experience leading and managing creative or social media teams.
• Experience in fast‑paced, performance‑driven environments.

Required skills

• Strong knowledge of social media management platforms and analytics tools.
• Ability to develop and execute comprehensive digital branding strategies.

What we offer

• Monthly salary between ₦300,000 and ₦500,000.
• Benefits package.
• Opportunity to shape the digital presence of a leading betting/lottery organization.