Modern Trade Manager

About the role

The Modern Trade Manager will lead secondary sales execution for new product trials within the Modern Trade channel, ensuring disciplined market tests, high‑quality insights and timely go/no‑go recommendations.

Key responsibilities

• Execute approved product trials in key accounts, securing shelf presence, correct pricing, promotion and visibility.
• Drive secondary (sell‑out) sales during the incubation period and implement activation, sampling and promotional activities.
• Collect structured feedback on product acceptance, price sensitivity, margin expectations and competitive reactions.
• Collaborate with NPD Brand Manager, Supply Planner and Finance Analyst to align objectives, manage stock and provide accurate commercial data.
• Produce timely sales and execution reports, highlight risks and opportunities, and support final test review presentations.

Required profile

• Minimum 5 years of sales experience in General Trade or Modern Trade.
• Data‑driven mindset with strong discipline in execution and reporting.
• Ability to influence internal and external stakeholders without formal authority.
• Comfortable working in ambiguous, fast‑changing environments.
• B.Sc or HND in a relevant field.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Project management tools