Meta PPC Specialist – Remote (US Home Services)

About the role

We are seeking an experienced Meta PPC Specialist to manage lead‑generation campaigns for U.S. home‑service businesses. This remote position works on Pacific Standard Time business hours and focuses on delivering qualified leads at target CPLs.

Key responsibilities

• Plan, build, launch and manage full‑funnel Meta advertising campaigns for industries such as HVAC, plumbing, roofing, landscaping and more.
• Analyze performance metrics (CPL, CAC, ROAS, CTR, CPM, etc.) and optimize campaigns for both volume and lead quality.
• Design and execute A/B tests across creatives, audiences, offers and landing pages.
• Collaborate with creative teams on hooks, angles, video concepts and copy.
• Implement and monitor Meta Pixel, Conversions API, events and attribution tracking.
• Prepare clear performance reports for clients or internal stakeholders.

Required profile

• 4+ years of hands‑on experience managing Meta Ads for U.S. home‑service companies.
• Demonstrable portfolio of 2–5 Meta ad creatives (video or image) from such campaigns.
• Experience managing multiple accounts in an agency or performance‑marketing environment.
• Strong written and verbal English communication skills.

Required skills

• Meta Ads Manager, Business Manager, Meta Pixel, Conversions API, Advantage+ campaigns.
• Custom Audiences, Lookalike Audiences, interest targeting, post‑iOS 14 measurement.
• Meta Lead Ads, Instant Forms.
• CRM platforms: GoHighLevel, HubSpot, Salesforce.
• Google Analytics 4, Excel, Google Sheets.
• Meta Blueprint Certification.