Marketing Specialist

About the role

Kenkeputa is looking for a Marketing Specialist to drive performance‑marketing initiatives for its VendorizeME platform. You will manage paid social, search, SEO and email campaigns aimed at US event hosts and vendors across key cities.

Key responsibilities

• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting event hosts in Houston, Atlanta and New York.
• Manage Google Ads campaigns for high‑intent event‑related queries and optimise budgets ranging from $6,250 to $21,250 per month.
• Run A/B tests on ad creative, copy, targeting and landing pages; report weekly results.
• Build and maintain city‑specific vendor landing pages and produce SEO‑aligned blog content.
• Own the email marketing calendar, including vendor activation drips and host nurture sequences.
• Run vendor‑side acquisition campaigns and manage platform ad placements for sponsors.
• Develop B2B sales collateral, newsletters and support LinkedIn outreach for corporate prospects.
• Set up marketing dashboards, track CPL, conversion rates and GMV attribution, and provide weekly performance reports.

Required profile

• 3–5 years of experience in digital or performance marketing, either agency or in‑house.
• Proven track record running paid campaigns for the US market on Meta Ads Manager and Google Ads.
• Strong analytical mindset with ability to report and iterate on key metrics.

Required skills

• Meta Business Suite
• Meta Ads Manager
• Google Ads
• Google Analytics (GA4)

What we offer

• Competitive monthly salary between NGN 250,000 and NGN 400,000.
• Opportunity to shape marketing strategy for a fast‑growing event‑vendor platform.
• Collaborative team environment with clear growth pathways.