Marketing Specialist – FinTech (Halal Finance)

About the role

The Marketing Specialist will join Enricher Fin_tech’s mission-driven team in Abuja to promote its Halal‑compliant financial products. Working in a hybrid setting, you will design and execute campaigns that raise awareness and drive adoption of savings, investments, business funding, and crowdfunding solutions.

Key responsibilities

• Develop and implement marketing strategies and go‑to‑market plans for Halal financial products.
• Create marketing content for digital and offline channels, including social media posts, email newsletters, and promotional materials.
• Manage social media and email campaigns, monitor performance metrics, and optimise outreach based on data analysis.
• Collaborate with product, design, and customer support teams to ensure consistent brand messaging.
• Organise promotional events, webinars, and community engagement activities to expand brand reach.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Experience or strong interest in fintech, financial services, or Halal/ethical finance.
• Proven ability to conduct market research, segment customers, and measure campaign performance.
• Excellent communication and collaboration skills for hybrid teamwork.

Required skills

• Proficiency with social media management tools.
• Proficiency with email marketing platforms.