Marketing Manager – Plastics Manufacturing

About the role

We are seeking a Marketing Manager to drive sales growth, lead strategic marketing initiatives, and expand market share for a leading plastics manufacturing company. The role will oversee marketing and business development for rain boots, PVC footwear, and PVC hair thread product lines, building strong customer and channel partnerships.

Key responsibilities

• Develop and implement comprehensive sales and marketing strategies aligned with corporate objectives and revenue targets.
• Identify, evaluate, and penetrate new geographic markets and customer segments.
• Build and maintain relationships with distributors, wholesalers, retailers, and key accounts.
• Lead negotiations for major contracts and ensure favorable commercial terms.
• Conduct market intelligence activities, including competitor analysis, pricing studies, and customer feedback assessments.
• Prepare and manage sales forecasts, budgets, and performance reports.
• Collaborate with production, procurement, and logistics to ensure product availability and timely order fulfillment.
• Plan and oversee trade shows, promotional campaigns, and brand‑building initiatives.
• Recruit, coach, and manage the sales and marketing team, establishing KPIs and monitoring performance.
• Recommend product, pricing, and channel strategies to enhance profitability and market share.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA or professional qualification is a plus).
• 10–15 years of progressive experience in sales, marketing, and business development within the plastics manufacturing industry.
• Proven success driving growth for PVC products such as rain boots, footwear, or hair thread.
• Demonstrated ability to lead teams, negotiate high‑value contracts, and achieve ambitious sales targets.
• Strong analytical, communication, presentation, and relationship‑management skills.
• Willingness to travel extensively as business needs require.

Required skills

• Microsoft Office
• CRM platforms

What we offer

• Performance‑based sales commission.
• Opportunities for professional growth and career advancement.
• Supportive and collaborative work environment.