Marketing Manager

About the role

The Marketing Specialist will develop and execute integrated marketing strategies to promote the company’s products and services. This role combines market research, content creation, campaign management and performance analysis to boost brand awareness and generate leads.

Key responsibilities

• Plan, develop and implement multi‑channel campaigns across digital, print, email, social media and events, coordinating with designers, content creators and vendors.
• Create and optimise content for websites, landing pages, blogs, newsletters and social platforms, and collaborate with design and video teams on marketing assets.
• Conduct ongoing market research, competitive analysis and data gathering to inform product positioning, pricing and lead‑generation tactics.
• Maintain brand consistency by applying brand guidelines to all collateral and supporting brand‑positioning initiatives.
• Monitor and report on campaign KPIs (CTR, CPC, engagement, lead quality) using Google Analytics, Meta Ads Manager and CRM tools, and assist with A/B testing and ROI analysis.
• Prepare offline marketing materials for trade shows, university fairs and partner events, and support event promotion and post‑event follow‑up.
• Contribute to cross‑functional projects with admissions, academic or product teams and support internal communications.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Minimum 2 years of experience in marketing or communications, with proven ability to manage campaigns and analyze performance.
• Experience using CRM, email marketing and digital advertising platforms such as HubSpot, Mailchimp, Google Ads and Meta Ads.

Required skills

• Proficiency with HubSpot, Mailchimp, Google Ads and Meta Ads Manager.
• Strong knowledge of Google Analytics and basic SEO principles.
• Competence in Microsoft Office, Canva, WordPress and Adobe Creative Suite.
• Ability to create, edit and optimise written content for various digital channels.