Brand & Content Marketing Manager

About the role

We are a contemporary African‑inspired fashion brand seeking a creative, strategic, and execution‑driven Brand & Content Marketing Manager. You will shape how the brand is seen, experienced and remembered by developing compelling stories, creating engaging content, and leading marketing campaigns that drive awareness, acquisition and sales.

Key responsibilities

• Develop and execute a brand and content strategy that reflects the brand’s identity and business objectives.
• Own the brand voice and ensure consistency across all marketing channels and customer touchpoints.
• Translate collections, campaigns and brand moments into compelling stories that connect with the audience.
• Plan and manage the content calendar, coordinate photoshoots, video production and oversee daily social media publishing and community interaction.
• Lead product launches, seasonal campaigns and brand activations across organic and paid channels, optimizing performance on Meta, TikTok and other platforms.
• Build and grow an engaged online community, encouraging user‑generated content and strengthening customer loyalty.
• Monitor and analyse performance of content and campaigns, produce regular reports with actionable insights and continuously test new ideas.

Required profile

• 3–5 years of experience in brand, content or digital marketing, preferably in fashion, lifestyle, beauty or consumer goods.
• Proven track record of creating and executing integrated marketing campaigns that combine organic content and paid social media.
• Hands‑on experience managing advertising campaigns with Meta Ads Manager and/or TikTok Ads Manager.
• Strong storytelling and copywriting abilities across multiple digital platforms.
• Deep understanding of Instagram and TikTok strategy, audience engagement and community growth.
• Proficiency with marketing and creative tools such as Meta Business Suite, TikTok Analytics, Google Analytics, Canva and CapCut.
• Excellent project‑management skills and ability to coordinate multiple creative projects simultaneously.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Meta Business Suite
• TikTok Analytics
• Google Analytics
• Canva
• CapCut

What we offer

• Opportunity to shape the voice and growth of a purpose‑driven African fashion brand.
• Creative, fast‑paced environment with freedom to bring ideas to life.
• Close collaboration with the founders and a key role in building an emerging fashion brand.