Marketing Manager

About the role

Housing TV Africa is seeking an experienced, creative, and results‑driven Marketing Manager to lead marketing activities, strengthen brand visibility, grow the audience, attract advertisers and strategic partners, and support revenue generation across television, digital, social media, and event platforms.

Key responsibilities

• Develop and implement comprehensive marketing strategies to increase visibility, reach, audience, and commercial value of Housing TV Africa and the Housing Development Programme.
• Lead campaigns promoting programmes, news content, special broadcasts, digital platforms, events and other media products.
• Identify and attract advertisers, sponsors, corporate organisations, real‑estate companies, government agencies and development partners.
• Build and maintain strong relationships with clients, media agencies, industry stakeholders and key partners.
• Lead the marketing team and coordinate digital marketers, content creators, graphic designers and other personnel.
• Collaborate with programmes, news, production, digital media and management teams to align campaigns with organisational goals.
• Prepare marketing proposals, media kits, sponsorship packages, presentations and promotional materials.
• Manage Housing TV Africa’s presence across digital and social media platforms.
• Plan and coordinate promotional campaigns, media activations, exhibitions, stakeholder engagements and special events.
• Monitor market trends, audience behaviour, competitor activities and emerging opportunities.
• Track and analyse marketing performance, audience growth, campaign results, leads, partnerships and revenue outcomes.
• Prepare regular marketing reports and provide recommendations for improvement.
• Manage marketing budgets and ensure measurable ROI.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Public Relations, Media Studies or related discipline.
• Minimum of 5 years’ relevant experience in marketing, media marketing, business development, advertising or brand management.
• Experience in television, broadcasting, digital media, real‑estate or related industries is an advantage.
• Proven ability to develop and execute successful marketing and business‑growth strategies.
• Strong client acquisition, advertising sales, sponsorship and partnership development experience.
• Excellent written, verbal, presentation, negotiation and interpersonal communication skills.
• Strong leadership, team‑management, planning and project‑management abilities.
• Good understanding of digital marketing, social media marketing, content promotion, audience development and marketing analytics.
• Ability to work independently, meet targets, manage multiple projects and deliver results within deadlines.

Required skills

• Proficiency in Microsoft Office tools
• Experience with digital marketing platforms
• Experience with marketing analytics tools