Marketing Manager

About the role

The Marketing Manager will lead the planning, execution and analysis of integrated marketing campaigns for Astria Learning’s education products. You will work across digital, print, email, social and event channels to build brand awareness and generate qualified leads.

Key responsibilities

• Develop and launch multi‑channel campaigns, coordinating with designers, content creators and external vendors.
• Create and optimise copy for websites, landing pages, blogs, newsletters and social media.
• Conduct market research and competitive analysis to inform positioning, pricing and messaging.
• Maintain brand consistency across all touchpoints and support localisation efforts.
• Monitor KPIs such as CTR, CPC, engagement and lead quality using analytics tools, and recommend optimisation actions.
• Prepare marketing collateral for trade shows, university fairs and partner events.

Required profile

• Proactive, detail‑oriented and able to manage multiple projects simultaneously.
• Creative mindset combined with strong analytical abilities.
• Excellent written and verbal communication skills.
• Passion for delivering measurable marketing outcomes.

Required skills

• Google Analytics
• Meta Ads Manager
• CRM platforms