Marketing Manager

About the role

We are seeking a Marketing Manager to lead the promotion of our innovative tomato‑drying solutions in Borno, Nigeria. The role will shape and execute marketing strategies that drive brand awareness and business growth for our agribusiness platform.

Key responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Plan, launch and manage multi‑channel marketing campaigns, including social media.
• Conduct market research to identify trends, customer needs and competitive insights.
• Collaborate with product, sales and operations teams to ensure consistent messaging.
• Engage with stakeholders, including smallholder farmers and partners, to promote products and brand.
• Analyze campaign performance, generate reports and optimise activities for better ROI.
• Support business growth by identifying new market opportunities.

Required profile

• Proven experience in FMCG marketing, covering strategy, campaign management and social media.
• Demonstrated ability to conduct market research and analyse marketing performance.
• Strong communication and interpersonal skills; capable of working independently and within cross‑functional teams.
• Proficiency with marketing software and tools.
• Understanding of agribusiness or the food industry is a plus.
• Bachelor’s degree in Marketing, Business Administration or a related field.

Required skills

• Marketing software and tools