Marketing Executive (Retail & FMCG)

About the role

The Marketing Executive will drive brand visibility and growth for a leading retail, fashion and FMCG agency in Abuja. You will design and execute marketing campaigns, analyse market trends, and support budget management to achieve commercial objectives.

Key responsibilities

• Develop and implement intuitive marketing strategies aligned with business goals.
• Plan, launch and monitor advertising and communication campaigns.
• Promote brand awareness while analysing competitor activities.
• Conduct customer surveys to gauge needs, loyalty and satisfaction.
• Track campaign performance using metrics and prepare detailed reports.
• Collaborate with managers on budget preparation and expense monitoring.
• Negotiate with vendors, partners and stakeholders to secure optimal marketing outcomes.

Required profile

• BSc/BA in Marketing, Business Administration or a related field.
• Minimum 2 years of experience as a Marketing Executive or in a comparable role.
• Female candidates only.
• Strong understanding of market research, data analysis and statistical methods.
• Deep knowledge of the beauty industry, current trends and consumer behaviour.
• Excellent organisational, time‑management and negotiation abilities.

Required skills

• Proficiency with MS Office.
• Experience using CRM or other marketing software.
• Familiarity with social media platforms and digital marketing tools.