Marketing & Brand Strategy Executive

About the role

The Marketing & Brand Strategy Executive will lead the planning and execution of quarterly and campaign-specific marketing initiatives for Sunrose Consulting Limited. Reporting to senior leadership, you will translate business priorities into clear brand messages, media plans and measurable results across Lagos and beyond.

Key responsibilities

• Develop quarterly and campaign-specific marketing plans aligned with business and brand priorities.
• Define objectives, target audiences, key messages, channels, timelines, budgets and KPIs for each initiative.
• Design campaign strategies for product launches, exhibitions, collaborations, events and other brand moments.
• Coordinate marketing activities across internal teams and external partners to ensure strategic execution.
• Build and maintain press and media contacts; create press releases, media pitches and campaign briefs.
• Research, negotiate and manage influencer and creator partnerships, including outreach, gifting, briefs and performance tracking.
• Own the email and newsletter calendar, craft copy, calls-to-action and analyse performance.
• Maintain up-to-date website content that reflects brand positioning and campaign themes.
• Develop and edit product, campaign, editorial and landing-page copy; liaise with designers and developers for updates.
• Identify and pursue marketing-led outreach opportunities with retailers, concept stores, galleries, interior designers, architects, hotels and hospitality groups.
• Track performance across campaigns, PR, email, influencer activity, website traffic and lead generation.
• Conduct market and competitor research and provide actionable recommendations.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Minimum 4 years of experience in marketing, brand strategy, communications or PR.
• Proven ability to develop and coordinate integrated marketing campaigns.
• Excellent written and verbal communication skills with a talent for crafting compelling brand messaging.
• Strong research, analytical, organisational and project coordination abilities.

Required skills

• Email marketing and newsletter management.
• Website content management.
• Influencer/creator partnership coordination.
• Public relations and media outreach.