Marketing and Growth Strategy Lead

About the role

The Marketing and Growth Strategy Lead will own the global go‑to‑market strategy for Evik, ensuring that all messaging accurately reflects the platform’s verified capabilities and aligns with operational readiness. This senior role focuses on strategic ownership and governance rather than day‑to‑day campaign execution.

Key responsibilities

• Define and manage the company’s global go‑to‑market strategy and sequencing of country rollouts.
• Maintain a unified global messaging framework across website, social media, influencer campaigns, product communications and launch announcements.
• Assess market readiness before entering new regions and coordinate launch pacing across territories.
• Monitor market exposure, prevent overexposure, and pause or adjust campaigns when operational, compliance or product risks arise.
• Collaborate with product, compliance, operations, influencer leadership and communications teams to ensure alignment with the approved strategy.
• Oversee influencer program governance, approve creative and messaging direction, and supervise execution teams without direct day‑to‑day management.
• Track post‑launch market behavior, adjust strategy based on real‑time feedback, and protect long‑term brand trust.

Required profile

• Minimum 8 years (96 months) of experience leading global marketing or go‑to‑market strategy for SaaS, technology, AI or enterprise platforms.
• Strong strategic and governance mindset with a track record of managing brand positioning across multiple regions.
• Ability to make high‑level decisions under pressure and enforce standards in fast‑moving, structured environments.
• Deep understanding of operational scalability, risk management and market readiness.

Required skills

• Strategic governance of brand and messaging across regions.
• Experience with global rollout sequencing and market expansion planning.
• Ability to coordinate cross‑functional teams including product, compliance, operations and influencer programs.