Marketing and Brand Specialist – Lagos

About the role

The Marketing and Brand Specialist is a full‑time, on‑site position based in Lagos State, Nigeria. You will develop and execute marketing and brand strategies that strengthen the client’s market presence and support business growth.

Key responsibilities

• Conduct market research, analyse customer and competitor insights, and produce reports to inform strategy.
• Create and implement marketing campaigns across digital and traditional channels.
• Manage brand messaging, ensure consistent identity, and support communication with clients and stakeholders.
• Monitor campaign performance, prepare performance reports, and coordinate events or promotional activities.

Required profile

• Strong communication and customer‑service skills with the ability to engage diverse stakeholders.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.
• Ability to work on‑site in Lagos, manage multiple projects and meet deadlines in a fast‑paced environment.

Required skills

• Market research and data analysis
• Marketing strategy development
• Digital and traditional marketing channels
• Content development
• Proficiency with common marketing and productivity tools