Healthcare Marketer – Diagnostic Services

About the role

We are looking for a proactive Healthcare Marketer to promote our diagnostic and laboratory services across hospitals, clinics, HMOs and corporate organisations in Lagos. The role focuses on building relationships, generating new business and driving revenue growth for our diagnostic centre.

Key responsibilities

• Promote diagnostic and laboratory services to hospitals, clinics, pharmacies, HMOs and corporate clients.
• Develop and maintain relationships with doctors, healthcare practitioners and hospital administrators.
• Generate new business opportunities and increase client referrals.
• Conduct field visits, presentations and awareness campaigns at healthcare facilities.
• Follow up on leads and referrals to drive service uptake.
• Prepare weekly marketing, activity and sales performance reports.
• Organise health outreaches, wellness campaigns and corporate health partnerships.
• Collaborate with laboratory and operations teams to ensure excellent client experience.
• Monitor market trends, competitor activities and customer feedback.
• Support digital and social media awareness campaigns as needed.

Required profile

• Bachelor’s degree or HND in Marketing, Business Administration, Public Health, Biological Sciences or related field.
• 2‑3 years of experience in healthcare marketing, preferably in diagnostics or laboratory services.
• Strong understanding of diagnostic and laboratory services.
• Excellent communication, negotiation and interpersonal skills.
• Ability to work independently and achieve revenue targets.
• Willingness to travel for field marketing activities.

Required skills

• Microsoft Office Suite
• Basic digital marketing knowledge