Head of Marketing – FMCG Consumer Brands

About the role

JohnVents FMCG is looking for an experienced, commercially driven Head of Marketing to lead the company’s marketing, brand and consumer growth strategy. The role will be responsible for building strong consumer brands, driving market penetration and supporting sustainable revenue and market‑share growth across the product portfolio.

Key responsibilities

• Develop and execute the overall marketing and brand strategy aligned with business growth objectives.
• Lead brand positioning, portfolio strategy and annual marketing planning across product categories.
• Drive brand awareness, consumer penetration, trial, repeat purchase and loyalty through integrated campaigns.
• Lead consumer and market research to translate insights into product, packaging, pricing and communication strategies.
• Oversee new product development and go‑to‑market execution in collaboration with R&D, Sales, Production and Supply Chain.
• Partner with Sales to create effective trade and shopper marketing programmes for distributors, wholesalers and modern trade.
• Manage in‑market brand visibility, merchandising, promotions and consumer activations.
• Monitor competitor activity, pricing, market share and category performance.
• Develop and control the annual marketing budget, ensuring optimal allocation and ROI measurement.
• Build and strengthen the digital presence of the company’s brands across relevant platforms.
• Lead, coach and develop the Marketing team to achieve agreed business and brand objectives.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field; Master’s degree is a plus.
• 10+ years of progressive marketing experience, with significant FMCG/consumer goods exposure.
• 4–5 years in a senior marketing, brand or category leadership role.
• Proven track record of building and growing consumer brands in the Nigerian market.
• Strong commercial, analytical and financial acumen, with experience managing marketing budgets and measuring ROI.
• Demonstrated ability to lead and develop high‑performing marketing teams.