Head of Digital Media Growth & Creator Partnerships

About the role

Worklyn Global is seeking a senior leader to drive its social media and multi‑channel network (MCN) operations. You will shape content and audience growth strategies across TikTok, Instagram, Facebook and YouTube, while building a high‑performing creative team.

Key responsibilities

• Lead and manage the company’s social media and MCN activities.
• Develop and execute multi‑platform content and audience growth strategies.
• Mentor, coach and oversee a creative team of creators, hosts, influencers, editors, videographers, community managers and social media specialists.
• Drive audience growth, engagement, brand visibility and measurable business results.
• Monitor analytics, optimise campaigns and provide data‑driven insights.
• Collaborate with executive management to align marketing and commercial objectives.

Required profile

• Minimum 5 years of experience in a recognised MCN, digital media company, creator agency, media house or digital publishing firm.
• Proven track record managing at least four major social‑media accounts (TikTok, Instagram, Facebook, YouTube) and growing them organically from ~600k to over 1 million followers.
• Strong experience leading teams of content creators, influencers, video editors, videographers, community managers and social‑media specialists.
• Deep knowledge of social‑media algorithms, short‑form content, livestream commerce, audience growth, creator management and digital analytics.

Required skills

• TikTok
• Instagram
• Facebook
• YouTube
• Digital analytics