Growth Marketing Manager

About the role

Collectiva is looking for a Growth Marketing Manager to own its brand, drive customer acquisition, and build a thriving community of cooperative members. You will work closely with product, engineering, and partnership teams to shape messaging and accelerate growth.

Key responsibilities

• Define and execute brand positioning and product launch campaigns for cooperative management solutions.
• Manage a multi‑channel content calendar and produce educational content for LinkedIn, Facebook, Instagram, X, TikTok, YouTube, Email and WhatsApp.
• Generate qualified leads, increase demo bookings, and improve website conversion rates through paid Meta and Google campaigns, SEO, and email/WhatsApp marketing.
• Collaborate with product and engineering to gather feedback, enhance user experience, and influence future feature development.
• Establish partnerships with cooperative unions, micro‑finance banks, fintechs, regulators and represent Collectiva at industry events.

Required profile

• 3–5 years of growth, product or B2B marketing experience, preferably in SaaS, fintech or banking.
• Strong copywriting, storytelling and analytical abilities.
• Ability to work independently and communicate effectively with internal and external stakeholders.

Required skills

• SEO
• Meta advertising platforms
• Google advertising platforms
• Email marketing
• WhatsApp marketing

What we offer

• Competitive salary with performance bonuses tied to growth targets.
• Equity participation and significant ownership.
• Paid time off and autonomy to build and lead the growth team.