Growth Marketer

About the role

Esdiac provides international calling, eSIM data and airtime top‑up for Nigerians who travel and the families they support at home. As a Growth Marketer you will own the acquisition funnel from registration through the first funded transaction.

Key responsibilities

• Own paid acquisition channels end‑to‑end on Meta, TikTok and Google.
• Build and run lifecycle campaigns in Customer.io across email, push and in‑app messages.
• Design and execute experiments on onboarding, activation and retention.
• Conduct attribution and cohort analysis using AppsFlyer and Mixpanel.
• Deliver weekly performance dashboards and work to reduce cost per funded customer month over month.

Required profile

• 3–5 years of experience in growth, performance marketing or digital acquisition.
• Hands‑on experience running paid campaigns with real budgets and explaining results.
• Proficiency with lifecycle platforms such as Customer.io, Braze or Iterable.
• Experience with mobile attribution tools (AppsFlyer or Adjust) and product analytics (Mixpanel or Amplitude).
• Strong analytical skills, comfortable with spreadsheets, GA4 and attribution tools.

Required skills

• Meta Ads
• TikTok Ads
• Google Ads
• Customer.io (or Braze, Iterable, CleverTap)
• AppsFlyer or Adjust
• Mixpanel or Amplitude
• GA4
• Excel

What we offer

• ₦600,000 net monthly salary.