Group Head, New Media (Digital Media & Communications)

About the role

The Group Head, New Media will lead Dangote Group’s digital communications function, shaping the organisation’s online presence, reputation and audience engagement across all digital channels. Reporting to senior leadership, the incumbent will act as the strategic custodian of the Group’s digital ecosystem, ensuring alignment with corporate objectives and brand positioning.

Key responsibilities

• Develop and implement a comprehensive digital communications strategy that supports corporate goals.
• Provide strategic leadership for the New Media Office, driving operational excellence and high‑performing teams.
• Identify and adopt emerging digital media trends, technologies and best practices.
• Establish policies, standards and governance frameworks for digital communications across the Group.
• Manage, optimise and continuously improve corporate websites and digital platforms.
• Oversee editorial planning, content calendars, publishing schedules and digital content distribution.
• Direct production of high‑quality multimedia content, including videos, graphics, photography, animations and digital campaigns.
• Lead corporate social media management, community engagement and audience growth initiatives.
• Drive digital reputation management through social listening, sentiment analysis and real‑time communications during crises.
• Develop KPIs, produce performance dashboards and use data insights to enhance content effectiveness and platform performance.

Required profile

• Strategic leadership experience for a digital communications function.
• Proven ability to drive innovation and adopt emerging digital media trends.
• Strong governance and policy‑setting capabilities for digital channels.

Required skills