Game Digital Marketing Specialist

About the role

GoTuff is an immersive virtual world combining competitive combat arenas with social spaces such as lounges, nightclubs and private residences. As a Game Digital Marketing Personnel, you will plan and run digital marketing campaigns that grow player acquisition, engagement and retention. This is a full-time remote role working with a distributed team.

Key responsibilities

• Manage social media channels and create and schedule content
• Coordinate online promotions and monitor campaign performance with web analytics tools
• Work with game designers, community managers and creative teams to align marketing with in-game events, updates and brand messaging
• Interpret data, generate insights and present recommendations to cross-functional stakeholders

Required profile

• Bachelor's degree in Marketing, Communications, Digital Media or equivalent practical experience
• Familiarity with gaming culture, player communities and industry trends; game marketing or entertainment experience is a plus
• Comfortable working remotely and coordinating across time zones

Required skills

• Social media and online marketing, with campaign experience on TikTok, Instagram, X, YouTube and Discord
• Digital marketing and web analytics, including campaign tracking, data analysis and performance optimization
• Clear, engaging copywriting for gaming audiences
• Organizational and time-management skills
• Basic graphic or video editing tools (e.g. Canva, Adobe Creative Cloud) are beneficial