Digital Marketing Executive

About the role

We are seeking a results‑driven Digital Marketing Executive to develop and execute comprehensive digital strategies that boost brand awareness, drive traffic, and generate sales across multiple locations in Nigeria.

Key responsibilities

• Develop and implement digital marketing strategies, creating engaging content for website, social media, email campaigns and other platforms.
• Manage and optimise paid advertising campaigns on Google Ads, Facebook Ads, Instagram and other relevant channels.
• Monitor performance metrics and analytics, identify improvement areas and optimise campaign performance.
• Collaborate with creative, product and sales teams to ensure consistent messaging across all digital touchpoints.
• Oversee website management, including SEO optimisation, user‑experience enhancements and content updates.
• Conduct market research and competitor analysis to identify opportunities and maintain a competitive edge.

Required profile

• Minimum 3 years of proven experience managing digital advertising campaigns across major platforms.
• Strong analytical ability to interpret data, draw insights and make data‑driven decisions.
• Excellent written and verbal communication skills with a talent for creating compelling digital content.
• Creative problem‑solving mindset and passion for continuous improvement.
• Project‑management skills with the ability to prioritise tasks, meet deadlines and handle multiple projects simultaneously.

Required skills

• Google Ads
• Facebook Ads
• Instagram Ads
• SEO