Digital Marketing & Campaign Specialist

About the role

Driving Africa Digital Services Ltd is hiring a part-time, remote Digital Marketing & Campaign Specialist. The specialist proposes campaign approaches, runs approved paid campaigns on Meta and handles social media and reporting, while leadership provides product information, approves positioning and budgets and coordinates technical and operational support. The role is not expected to cover every marketing discipline or produce all graphics and videos.

Key responsibilities

• Campaign planning: write proposals with audience, message, offer, channel, budget and action, create messaging for prospective riders and drivers, write captions, ad copy, CTAs and short video scripts, prepare a content calendar and brief the graphic designer.
• Paid campaign execution: set up and run Facebook and Instagram campaigns in Meta Ads Manager, recommend objectives, targeting, creative tests and budget, monitor spend and performance, and obtain approval before spending company funds.
• Social media: schedule and publish approved content, mainly on Instagram and Facebook, respond to routine comments and enquiries during agreed hours, and escalate sensitive issues or route rider/driver enquiries to the right team.
• Measurement and reporting: use campaign links, UTM parameters and analytics to find traffic and lead sources, work with the technical team on tracking, report weekly on spend, leads, registrations, conversion rates and learnings, and keep records organised.

Required profile

• Practical experience personally managing Meta campaigns, with examples of your own contribution, budget, decisions and results.
• Strong copywriting and familiarity with Lagos/Nigerian audiences and consumer behaviour.
• Ability to organise priorities, meet deadlines and raise blockers early.
• Experience collaborating with founders, designers or other creative contributors.
• Experience with consumer products, startups, marketplaces, mobility, logistics or app launches is helpful.

Required skills

• Meta Ads Manager and campaign management
• Copywriting and basic video editing (an advantage)
• UTM parameters, conversion tracking and basic analytics

Remuneration is NGN 80,000 per month. Working hours, collaboration windows and employment terms are confirmed before appointment.