Digital Marketing and Content Creation Specialist

About the role

The Digital Marketing and Content Creation Specialist will drive online brand visibility and support business growth through strategic digital campaigns and compelling multimedia content. You will work closely with internal teams to ensure all digital activities align with overall marketing objectives.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand positioning.
• Create, edit, and publish graphics, short‑form videos, and written copy for social media, websites, and digital campaigns.
• Manage social media accounts, schedule posts, monitor engagement, and interact with the online community.
• Plan, launch, and optimise paid advertising campaigns on platforms such as Meta, Instagram, and search networks.
• Track, analyse, and report on KPIs including traffic, engagement rates, and conversion metrics using analytics tools.
• Conduct audience and market research to identify emerging trends, competitor activities, and growth opportunities.
• Collaborate with internal stakeholders to align digital initiatives with business goals and promotional calendars.
• Maintain up‑to‑date knowledge of digital marketing best practices and platform updates.

Required profile

• Minimum of 1 year of relevant digital marketing experience.
• At least an OND (Ordinary National Diploma) qualification.

Required skills