Digital Marketer

About the role

The company seeks a proactive Digital Marketer to manage its social media presence, create engaging video content, and support lead generation for industrial equipment.

Key responsibilities

• Oversee daily operations, content scheduling, and engagement on Facebook Business Page and VIP customer groups.
• Create, shoot, edit, and publish video content for TikTok and host live sessions on Facebook and TikTok.
• Develop marketing copy, visuals, and videos for YouTube, LinkedIn and other digital platforms.
• Respond to customer inquiries, conduct needs assessments, and qualify leads for sales handover.
• Identify and manage relationships with industry Key Opinion Leaders (KOLs).
• Track metrics and provide insights to optimise campaign performance.

Required profile

• Minimum HND in Marketing, Communications, Media Studies or related field.
• At least 3 years of digital marketing experience in packaging machinery, industrial equipment or similar sectors.
• Completed NYSC with full discharge certificate.
• Professional appearance and ability to represent the brand on live video.

Required skills

• Facebook Business Suite management
• TikTok content creation, editing and publishing
• LinkedIn and YouTube marketing
• Canva, CapCut and basic Adobe Suite proficiency
• Copywriting and basic graphic/video design