Digital Marketer

About the role

Castel Resources is seeking a proactive Digital Marketer to lead online initiatives that raise brand visibility, engage audiences, and generate qualified leads for its real‑estate portfolio.

Key responsibilities

• Develop and execute digital marketing campaigns to boost brand awareness, engagement and lead generation.
• Manage the company’s social media channels, website and overall online presence.
• Create and publish engaging content, including graphics, videos and marketing copy.
• Plan, launch and optimise paid advertising campaigns on Meta, Google and other platforms.
• Monitor performance metrics, analyse results and produce regular marketing reports.
• Conduct market research and implement SEO/SEM strategies to improve online visibility.

Required profile

• Bachelor's degree or HND in Marketing, Mass Communication, Business Administration or a related field.
• 2–3 years of hands‑on digital marketing experience.
• Strong communication, content writing and analytical abilities.
• Creative, proactive and results‑driven mindset capable of handling multiple campaigns simultaneously.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Social media management tools
• Canva, Adobe Creative Suite, CapCut (or similar content creation tools)