Digital Marketer

About the role

AJ Skylar Ltd is seeking a proactive Digital Marketer to lead paid media and broader digital campaigns. The role focuses on driving engagement, lead generation, and conversions across multiple online channels.

Key responsibilities

• Develop and execute paid media campaigns on Meta (TikTok & Instagram), Google Ads, Sponsor Ads, and other platforms.
• Plan and manage SEO/SEM, SMS automation, newsletters, email marketing, social media, and display advertising.
• Analyze performance metrics, generate reports, and provide actionable insights.
• Conduct market research, monitor digital trends, competitor activity, and audience behavior.
• Maintain and grow the company’s digital presence across websites, social media, and email channels.
• Prepare KPIs, ROI reports, and ensure campaigns stay within budget and brand guidelines.

Required profile

• OND, HND, Bachelor’s degree or equivalent work experience.
• Minimum 3 years of proven digital marketing experience.
• Strong portfolio demonstrating successful campaigns.
• Excellent communication and collaboration skills.

Required skills

• Meta Ads (including TikTok & Instagram)
• Google Ads
• Google Analytics
• Meta Ads Manager
• SMS automation tools